From complex medical products to a clear, trustworthy, and conversion-driven experience
Club Duchi Experience is a travel and experience platform focused on premium stays, curated trips, and exclusive offerings. The business goal was to create a digital product that reflects a high-end brand positioning while making complex booking scenarios feel simple, intuitive, and trustworthy for users.
Before the redesign, the platform lacked a clear UX structure. Users struggled to navigate the content, understand available options, and confidently move toward booking. The challenge was not purely visual — it required reorganizing information, reducing cognitive load, and guiding users through decision-making without breaking the premium feel of the brand.
My role was to design a clear, user-centered website that balances aesthetics with usability. The focus was on structuring the experience around real user needs, simplifying booking flows, and building a scalable UX foundation that supports both current offerings and future product growth.
Design decisions built to support users and drive business results
The final design is centered around a clear content hierarchy, strong visual contrast, and a logical information flow that supports decision-making rather than overwhelming users. Product benefits are introduced early and framed in a way that connects features with real use cases, while technical details are presented in a structured and digestible manner.
The redesigned experience reduces friction throughout the buying journey and helps users feel confident at every step. As a result, UV-Treat is positioned as a professional, trustworthy, and reliable brand, while the website itself becomes a scalable foundation for future product expansion, marketing efforts, and international growth.
