Turning complex weather data into instant, actionable decisions
Club Duchi Experience is a travel and experience platform focused on premium stays, curated trips, and exclusive offerings. The business goal was to create a digital product that reflects a high-end brand positioning while making complex booking scenarios feel simple, intuitive, and trustworthy for users.
Before the redesign, the platform lacked a clear UX structure. Users struggled to navigate the content, understand available options, and confidently move toward booking. The challenge was not purely visual — it required reorganizing information, reducing cognitive load, and guiding users through decision-making without breaking the premium feel of the brand.
My role was to design a clear, user-centered website that balances aesthetics with usability. The focus was on structuring the experience around real user needs, simplifying booking flows, and building a scalable UX foundation that supports both current offerings and future product growth.
A clear, fast, and scalable foundation for product growth
The final MVP design prioritizes readability, speed, and clear data hierarchy. Key metrics are surfaced immediately, while secondary information remains accessible without overwhelming the interface. The layout and interaction patterns are optimized for quick checks and repeated daily use, supporting the real behavior of surfers rather than idealized user flows.
As a result, Blowy launches with a functional and scalable MVP that supports subscription features, future data expansion, and ongoing user testing. The design creates a solid foundation for product growth while remaining intuitive, lightweight, and practical in real-world outdoor environments.
