Industry
Travel
Client
Club Duchi Experience
Club Duchi Experience — Premium Travel & Experience Platform
Designing a seamless booking experience for a premium travel platform
Club Duchi Experience is a travel and experience platform focused on premium stays, curated trips, and exclusive experiences. The business goal was to create a digital product that reflects a high-end brand positioning while making complex booking scenarios simple and intuitive for users. Before the redesign, the platform lacked a clear UX structure. Users had difficulty navigating the content, understanding available options, and confidently moving toward booking. The challenge was not only visual — it was about organizing information, reducing cognitive load, and guiding users through decision-making without breaking the premium feel of the brand. My role was to design a clear, user-centered website that balances aesthetics with usability. The focus was on structuring the experience around real user needs, simplifying booking flows, and creating a scalable foundation for future product growth.
Outcome and design impact
The final solution delivers a structured, intuitive user experience that guides users from discovery to booking with minimal friction. Clear navigation, well-defined content hierarchy, and thoughtfully designed user flows help users quickly understand the value of each offering and confidently make a decision. From a business perspective, the redesigned experience improves clarity, reduces user confusion, and strengthens trust in the brand — all critical factors for premium travel services. The design system and UX structure were built with scalability in mind, allowing the platform to expand its offerings without compromising usability or consistency. As a result, Club Duchi Experience received a solid design foundation that supports conversion, reinforces brand positioning, and enables long-term product development.
